Tag: data analysis

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Utilize and Protect: 2020 AmCham Tech Panel explores complexities of the Data World
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Facebook’s privacy breach puts spotlight on Australian election campaigns

Utilize and Protect: 2020 AmCham Tech Panel explores complexities of the Data World

By Cameron Abbott and Max Evans

We all know by now that technology, and the data obtained and analysed through it, has changed the way the world works and in particular, the way we do business. However, at the first American Chamber of Commerce in Australia (AmCham) Tech Talk Breakfast for 2020, hosted at K&L Gates by our very own Cameron Abbott, it appears that a large portion of the business world is still lagging in terms of utilising its own data resources, understanding the power of data generally and the need to establish and implement appropriate and comprehensive security protections and processes. 

The four industry leading speakers, Martin Creighan of AT&T, Robert Le Busque of Verizon Enterprise Solutions, Melissa Osborne of Dell Technologies and Matthew Payton of Datacom explored the immense volume of data businesses collect, and the gap in many businesses between their current utilisation and the maximum value held by such data. The speakers noted the importance of having a robust data analysis resource pool with which to effectively analyse the vast amounts of data a business carries in order to maximise the utility of such data in informing ongoing business decisions.

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Facebook’s privacy breach puts spotlight on Australian election campaigns

By Cameron Abbott and Georgia Mills

News of Facebook’s involvement in the United States’ elections is nothing new, especially with the ongoing Cambridge Analytica scandal, so it should come as little surprise that the social media giant has extended its reach into the Australian electoral sphere.

Facebook approached Australia’s major political parties during the 2016 Federal election offering a powerful data matching tool. This “advanced matching” tool would allow parties to match data they had collected about voters- including names, dates of birth, contact details, and postcodes- against similar information provided by users on their Facebook profiles. The combined data would allow parties to identify swinging voters and target them with tailored ads when they use Facebook.

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