Archive: May 17, 2019

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Privacy Awareness Week (Personal Data): technology suspicion – consumer concerns surrounding voice and digital assistants

Privacy Awareness Week (Personal Data): technology suspicion – consumer concerns surrounding voice and digital assistants

By Cameron Abbott, Rob Pulham, Michelle Aggromito, Max Evans and Rebecca Gill

Protecting personal data is a fundamental aspect of any privacy regime. As we become more technological advanced, organisations are finding innovative ways to interact with consumers through more intuitive communication channels, such as voice recognition via digital assistants. But not everyone trusts such technology, as Microsoft’s April 2019 report on voice assistants and conversational artificial intelligence has found.

The report found that 41% of voice assistant users were concerned about trust, privacy and passive listening. Other interesting findings of the report include:

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