Archive: July 16, 2018

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Eureka! California Just Adopted a Strong Consumer Privacy Law

Eureka! California Just Adopted a Strong Consumer Privacy Law

By Susan P Altman

While the rest of us were still recovering from the May 25 effective date of the EU’s General Data Protection Regulation (GDPR), California, the most populous and largest economy of any of the United States, confidently adopted a broad consumer privacy law. The California Consumer Privacy Act of 2018 (CCPA) was enacted June 28 and becomes operative on January 1, 2020. Unlike existing industry-specific U.S. privacy laws, the CCPA has a broad overall scope, more like the GDPR. It ensures California residents the right to know what information about them is being collected and sold or disclosed, to reject the sale of their personal information, to access the information, and to receive equal service and price, even if they exercise their privacy rights.

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